Their growth strategy is simple: provide a great experience, continue to reach out to national and international agents to get tours listed, be active on social media and focus on search engine optimisation to drive enquiries.
They have invested in a live booking system so direct customers, operators and travel agents are able to book and pay for their trips at any time of day or night. Plus, all Bay of Islands Tour vehicles carry mobile Eftpos machines to remove the stress associated with cash handling.
Their success means a new vehicle yard is on the cards.
“Although our current yard in Opua is great, our business is growing and so is our tour fleet,” says Matt. “We need a well-equipped wash bay to efficiently clean our vehicles after each use and one that mobile mechanics can use to tend our vehicles in when they need attention.”
In addition to helping set up their new yard, The Top Energy Business Development Fund will help Matt and Chloe fund the purchase and sign-writing of two new vehicles, provide their drivers with training and uniforms, and enable them to make two full-time and four part-time offers of employment.
Chief Executive Russell Shaw is amazed every year by the calibre and commitment of local businesses and entrepreneurs to maximise the talent and potential of the Far North.
“Bay of Islands Tours’ business plan and their commitment to investing in the Far North economy, made their application stand out from the rest. As a community owned business, it is a privilege for Top Energy to assist in supporting local businesses like theirs to achieve success and growth.”
Top Energy launched their Business Development Fund in 2014. The scheme is designed to encourage and promote economic growth in the Far North. Grants of up to $30,000 are awarded twice a year for local business ideas or initiatives that have the potential to grow or diversify the Far North economy.
The money is either awarded in full to a single stand-out idea or in smaller amounts to several initiatives, depending on the number, quality and merit of the applications received.
For more information go to: www.bayofislands.tours